So, why couldn’t Hillary Clinton reach millennials? Two reasons. One, they are the most progressive generation in American history (as long as there has been polling). Republican pollster Frank Luntz, said it is “frightening” how liberal this generation is. And Hillary is just not that progressive. Her middle of the road, pro-corporate positions didn’t energize young voters. That’s why they loved her Democratic opponent in the primaries, Bernie Sanders (plus, he was about 1,000 times more authentic than her).
But the second reason is also very important—she just didn’t have much of a presence in digital media—the only form of media millennials consume. I would wager that her team, who was forever stuck in the politics of the 1990s, spent the overwhelming majority of their ad money on TV. Oops. Millennials don’t own TVs. TV viewing among 18 to 24 year olds dropped over 40% in the last six years! I’m surprised it’s not 100%. I can’t find a single millennial who owns a TV and pays for cable.
Read more at http://www.campaignlive.co.uk/article/hillary-clinton-cost-herself-election-ignoring-digital-media/1415557#d0gLh7PrGkgqLq5T.99